What have you learned from your audience feedback?
Throughout our planning, production and finalising process of our video we made sure that we took into account what kind of audience we were aiming for and what they would want to see in a music video. Moreover, we knew from the beginning that aiming for a niche audience would be a unique and ideal choice for us, due to the fact that an artist with songs that attract a mass audience would be the choice that many people would take, where as we wanted to take the unique and different approach. That is why we chose Indie Rock as our genre of choice.
In addition, I began our target audience research by creating a questionnaire where I asked different questions based around what we were going to include in our video; whether that be themes, camera shots, editing techniques, what kind of characters or storyline etc. In more detail, the first two questions were asked to get some basic information how what kind of audience we would be producing our video for. From this I found that we would be targeting 17-20 year olds which we were happy about as it enabled us to choice a deeper and meaningful topic to base our music video on, without the worry of it being to controversial for the target audience. But we did not go with the Pop genre which happened to be the most popular choice; We knew from the beginning that targeting a niche audience was important as it is a more unique approach to a project such as this. In addition, from research I knew that overall a niche audience appreciates the music they listen to a lot more than a mass audience based artist. That is why we choose one of the second most popular choices in the survey (it was between Rap and Indie Rock who got the same amount of votes). After some discussion we had decided that Indie Rock would be an effective and positive choice for us as it would give us a broader area to work with; in terms of different camera shots, unique editing techniques, possible storyline opportunities etc. Moreover, through out the rest of the questionnaire I wanted to find out as much as I could about what aspects our audience like to see in a music video. Those aspects would be; what they like the most about a music video, their favourite bands/artists, how they listen their music etc.
In addition, I began our target audience research by creating a questionnaire where I asked different questions based around what we were going to include in our video; whether that be themes, camera shots, editing techniques, what kind of characters or storyline etc. In more detail, the first two questions were asked to get some basic information how what kind of audience we would be producing our video for. From this I found that we would be targeting 17-20 year olds which we were happy about as it enabled us to choice a deeper and meaningful topic to base our music video on, without the worry of it being to controversial for the target audience. But we did not go with the Pop genre which happened to be the most popular choice; We knew from the beginning that targeting a niche audience was important as it is a more unique approach to a project such as this. In addition, from research I knew that overall a niche audience appreciates the music they listen to a lot more than a mass audience based artist. That is why we choose one of the second most popular choices in the survey (it was between Rap and Indie Rock who got the same amount of votes). After some discussion we had decided that Indie Rock would be an effective and positive choice for us as it would give us a broader area to work with; in terms of different camera shots, unique editing techniques, possible storyline opportunities etc. Moreover, through out the rest of the questionnaire I wanted to find out as much as I could about what aspects our audience like to see in a music video. Those aspects would be; what they like the most about a music video, their favourite bands/artists, how they listen their music etc.
From a lot of this audience feedback I learnt that we needed to include a lot of what they wanted to see in order for the video to be popular, enjoyable and effective, such as; having a storyline, having a female actress as the protagonist, having a subject to base our video on which was mental health. In addition, having a female actress as the protagonist was something we wanted to have before we began planning but to have the audience want the same was a bonus. In more detail, the vast majority of mass music videos have a male protagonist, however I learned from this particular part of the audience feedback that the audience wants to see this change too, which was positive to see. On the other hand, some of the questions that I had asked we decided on not going for the first answer, as sticking to a niche based audience was also very important to us. For example; one of the questions I asked was which song they would prefer to listen to between Walking the Wire by Imagine Dragons or Way Down We Go by Kaleo. It was fairly close however the more popular choice was Walking the Wire. But we had decided on Way Down We Go instead as it not only catered to a niche audience but also helped us add our own ideas and touch to our project. As I had learnt throughout the audience feedback stage that taking in and including what the audience want is important, but it is also important to add your own unique ideas to the project. In order to give the audience something they did not expect.
Through out the production and finalisation side of our project we had feedback which influenced the decisions we had made, this included the music video, digipak and magazine advert. I would continuously ask others around me what they thought of each of these aspects, in order to come out with the best final product. An example would be when we did our target audience interviews where we would ask questions surrounding magazine adverts. The opinions they have were very important as they were all in the age range our video was targeting (17-20) and all shared a passion or at least an interest in Indie Rock. After discussing and asking questions many took an interest in the Kings of Leon magazine advert due to its unique approach to its design using several images of a person and a hawk, splitting them, and merging them together. We noticed this and used it as inspiration for our own, where we used pictures of our protagonist (Hannah) and our 'artist' who is singing (Aiden). This also turned out to be a success and the outcome was praised for its design and overall composition.
Through out the production and finalisation side of our project we had feedback which influenced the decisions we had made, this included the music video, digipak and magazine advert. I would continuously ask others around me what they thought of each of these aspects, in order to come out with the best final product. An example would be when we did our target audience interviews where we would ask questions surrounding magazine adverts. The opinions they have were very important as they were all in the age range our video was targeting (17-20) and all shared a passion or at least an interest in Indie Rock. After discussing and asking questions many took an interest in the Kings of Leon magazine advert due to its unique approach to its design using several images of a person and a hawk, splitting them, and merging them together. We noticed this and used it as inspiration for our own, where we used pictures of our protagonist (Hannah) and our 'artist' who is singing (Aiden). This also turned out to be a success and the outcome was praised for its design and overall composition.
No comments:
Post a Comment