Tuesday, 9 January 2018

Analysis of Digipak - The Script


The Script are an Irish rock band formed in 2001. It consists of lead vocalist and keyboardist Danny O'Donoghue, lead guitarist Mark Sheehan, and drummer Glen Power. The type of music and genre of music they produce is mostly pop rock and soft rock. However there music and style contains characteristics of indie rock as a lot of different rock styles contain similarities that tie them all together.  Here is one of their Digipack's for their album Science and Faith. It is clear that they have related the design of the pack to the name and theme of the actual album. The CD has a design of an atom on it, making the hole in the middle of the CD the centre of the atom. This relates to one of the parts the album is named after. In my opinion the front cover relates to the other part, which is Faith. The hands holding and being placed on one another (like a mirror) in both images represent Faith. This is because when it comes to Faith, we as humans find it in ourselves or other people; the image on the front cover is faith in others and the image of the back is faith in ourselves. That is why I believe they used this imagery for their album. In addition, this design and theme link to their genre because it is different to what any other genre; they include "varying musical approaches compatible with mainstream tastes". Moreover, with all of their albums they use then same font and style for the bands name on the front and inside the album. What the artist is trying to do is brand their work and make their products and band more recognisable; they can create more meaning behind their work. The list of songs on the back are very small because they want the imagery to be the main focus in order for the powerful message about 'Science and Faith' to be obvious (as it is the name of the album).




With the more recent albums The Script have released there has a theme of bright colours against a darker background; contrasting the brighter aspects that the artists want the audience to notice. Moreover, with all The Scripts album covers, there is always a deeper meaning behind them, however each can be different. With the Freedom Child album cover the very bright wings that look like they have almost been drawn on or light rays on the persons back represent freedom (as if they could fly away). Where as No Sound Without Silence has a more sensual meaning and emotion behind it, making the audience feel different emotions and feelings after listening to each album. I believe The Script aim to speak out about different issues or experiences that a lot of their audience may go through, by using their albums and their music. This is an important and amazing aspect to have in a popular artist as it effects all the people that listen to their music.

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Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?