Chosen Target Audience

We have chosen a target audience from the results of our questionnaires. Our video will be targeting men and women mainly between the ages of 17 and 20. Moreover, the type of audience that listen to Indie Rock are between the ages of 16 and 24. As a lot of people that are between these ages they are discovering who they are and what they like, which Indie Rock empowers. some characteristics that support this would be they're "varying musical approaches compatible with mainstream tastes". They are very different to main genres such as Pop. Which would appeal to these ages. Another aspect that fits with this type of audience is the content we will be representing in our video, which will be mental health issues. As a lot of people who are this particular age they most likely go through a mental health issue; women between the ages of 16 and 24 are almost three times as likely to experience a common mental health problem, they also have higher rates of self-harm, bipolar disorder and post-traumatic stress disorder. In addition, more men are likely to commit suicide than women however there is less being done about it. This is why we wanted to create more awareness about this subject, so others don't have to suffer alone.
Even though we are targeting this specific audience we hope to capture the attention of adults/parents who may be concerned for their child's health.